Package your expertise into a message that’s easy to understand and easier to sell
I help consultants explain the value of their offer by naming the problem they solve, simplifying it, and clarifying their marketing and sales messaging.
3-week messaging sprint for consultants
A focused three-week process to clarify your value and differentiation in messaging you use across your content, ads, and website.
What you get:
- ✓
Problem-Solution Narrative
Your core message: the problem your ideal client has, the root cause behind it, the solution you've built, and how to frame it clearly.
- ✓
Content Topic Map
A structured content bank with 30 topics making it easy to talk about the problem and solution in a valuable way in your LinkedIn and email content.
- ✓
Niche Offer Page Copy & Wireframe
A landing page that presents your problem-solution narrative and connects your offer to it in a tangible and clear way, designed for conversion.
Pricing:
Two ways to work together
Messaging Sprint
The 3-week sprint: narrative, content topics, and content examples.
$1,900
Sprint + Niche Offer Page
Everything in the sprint, plus a niche offer page (like this) written for you.
$2,900
“Dude you broke my brain (in a good way) with your course and our work. I say that as a massive complement.”
“K so we got our first lead. They've now converted to a client :) For a client that sticks around for a year it's around $70k ACV.”
“I had 3 (calls) last week. Probably 7-10 since we started. They are all qualified. Some of these could generate $100k-$300k in MRR.”
“4-5 inbound leads from 2 posts based on the {problem} angle we've been working on. Definitely the right way to go. I've been getting more inbound, and more importantly higher quality inbound.”
Who it's for
This is for you if…
The problem
❌ The trap consultants fall into when they’re damn good at what they do: Brand-Focused Messaging
When you try to sell your valuable service - through content, your website, and sales decks -prospects struggle to see what you do and why it matters.
Why? The Curse of Knowledge.
Once you know something deeply, it’s almost impossible to see what it’s like not to know it.
For you:
- The problem you solve feels obvious.
- The value of your solution feels self-evident.
- Your language (“strategic clarity,” “transformation,” “end-to-end”) feels precise.
For an outsider:
- The problem is fuzzy or invisible.
- Your value claim sounds generic or unbelievable.
- Your language feels like every other consultant.
The result: Brand-Focused Messaging.
Because the problem and solution feel obvious, you focus on your brand: its differences, strengths, and story.
But to a prospect, what you do stays unclear and not urgent. They perceive you as a Nice-To-Have.
And Nice-To-Haves struggle to:
- →Command the price they deserve
- →Generate inbound
- →Close deals without heavy discounting
💡 The insight?
Consultants solve a problem their client isn’t fully aware of. When the solution’s perceived value depends on that, lead with the problem.
The solution
✅ The fix: Problem-Focused Messaging
Unless prospects see what’s wrong with their current approach, they won’t see why they need yours.
Problem-Focused Messaging builds a packaged message that:
- 1) Names the Wrong Approach
The non-obvious, root problem your ideal client has (the mistake most make in their place). - 2) Connects it to the obvious problems
The symptoms, pains, and costs they already recognize and care about. - 3) Names the Right Approach
The specific correction you’ve designed as the alternative to the Wrong Approach. - 4) Shows how that approach solves the root problem
And therefore relieves the expensive symptoms they’re already tired of.
You repeat this message everywhere: posts, ads, website, sales calls.
The prospect sees their real problem. Sees why it matters. Sees you’re the only one who built something for it.
This is how your service gets perceived as a Need To Have.
That’s what gets you inbound that’s already sold on your approach and pricing that rarely gets questioned.
DELIVERABLES
What you get from the 3-week sprint
This sprint gives you three things: the message, the system, and the build kit.
Deliverable 1
Problem–Solution Narrative (the message)
A single, coherent story that:
- Names the non-obvious problem your ideal client has
- Connects it to the pains they already feel
- Shows why your offer is the only fix
Result: You finally have a message you can repeat everywhere. Prospects get what you sell and why it matters.
Deliverable 2
Content Topic Map (your message distribution system)
A structured and personalized bank of 30 content topics that helps you turn the narrative into content (LinkedIn, email, video) without being an expert content creator. Each topic names the narrative focus, the angle, and the core insight. You also get access to a video walkthrough on how to write about the problem and solution with a library of content examples to reference.
Result: You open the doc, pick a topic, and know exactly what to write in a way that consistently evangelizes your narrative.
Deliverable 3
Niche Offer Page Copy (your conversion asset)
I write the copy for your offer page, used as a homepage, landing page, and/or sales deck. You’ll receive structured copy needed to explain the problem, introduce your solution, communicate your differentiation, handle objections, present your offer in a tangible way, and drive qualified prospects toward your call to action.
Result: You have a focused offer page that makes your service easier to understand, easier to value, and easier to buy.
Here's exactly what the sprint looks like
Call 1
Map the wrong approach
75 minutesWe map the wrong approach your clients take and the pain it causes.
Call 2
Map the right approach
75 minutesWe map how your approach actually fixes it.
On your own
Video course, part 1
You review the mental models behind the positioning.
Wrap-up
Notes and review
I review the recordings to fully internalize what you shared.
Call 1
Name the wrong and right approach
60 minutesWe simplify and name the problem and your solution.
Call 2
Live draft review
60 minutesWe present V1 of the narrative and gather your feedback.
Async
Revisions
We refine the narrative based on your feedback.
Delivered
Problem-Solution Narrative
Call 1
Marketing and sales plan
60 minutesWe lay out the system to distribute your new message.
On your own
Video course, part 2
You and/or your team learn to build the content and materials.
Applying it
Content and ads
You apply the narrative to LinkedIn content, ads, and/or email.
Applying it
Your offer page
You use the wireframes to build out your own page, ready for traffic from marketing and sales. Or I write it for you.
Let’s grab a strategy drink?
Call #1
The intro
On this call, we figure out if this is a good fit. We talk about your offer and the problem you solve.
Call #2
Free trial
If we both believe you’re a strong fit, we begin Stage 1 together, unpacking your perspective. You see the value before committing, and we do the work that needs to happen anyway.